A website audit is based on the analysis and evaluation of a variety of different elements, all different but intimately inter-woven: the quality of the content, the services on offer, the functionalities, the on-line marketing policy, the ergonomics – all these are strategic issues. We structure our approach on 4 levels of analysis.         *  Do you ask yourself? › Is my site meeting its objectives? › Is the target audience satisfied with it? › What sort of traffic is being generated? › Is the technology used the best?     Coming at the crossroads of different disciplines, the skills involved in the conception of a website are numerous. An overall assessment therefore necessitates an in-depth evaluation of all the elements that contribute in achieving on-line success and high performance levels.     Analysis of objectives - Evaluation of the competition,   benchmarking - Functionalities proposed or which   should be proposed - User beta testing     Technical audit - Appropriateness of technologies   in use - System and web-browser   compatibility - Type of programming - Response time, performance - etc…     Functional audit - Quality and durability of the   information - Design analysis in relation to target   audience and markets aimed at - Analysis of internaut behaviour in   relation to pages visited, site-route   used - Ergonomics/ User friendliness     Site Performance / Visibility - Referencing - Traffic analysis - Advertising tools and marketing / communication about the site         ® Les Artisans Numériques  -  2 ter villa Thoreton 75015 Paris - tel : 0156360517